Ahmad Faisal's Blog

Brand Logo Assigment Ahmad Faisal Maulana (195020200111041) In this Post I will Talk about the meaning brand’s Logo,I will differenciate these logo to 3 different segments,low,middle and high,the brand category that I pick is cars,so here are my thoughts with the information from many different internet sources. Low Segment Toyota I Choose Toyota as my Low Segment Brand because Toyota have a mass user in low middle economic consumer,it is a very common brand that focuses on making a cheap,reliable car rather than high tech luxury car. Since entering the global market, Toyota initially did not have a company logo. Even a number of cars that entered Indonesia at that time, such as Kijang, did not use the logo and only used the company's bright name, namely TOYOTA on the front. Until finally in 1989 Toyota officially used the company logo and chose two elliptical circles that 'touched' each other and